In January 2009, Erin established Sarofsky in Chicago's booming West Loop. Specializing in design-driven production, she and her team collaborate with a range of clients and leaders in advertising, broadcast, network, film and entertainment industries.

Sarofsky is best known for creating gorgeous, innovative main title sequences for television and blockbuster movies including “Captain America: The Winter Soldier", “Ant-Man”, “Doctor Strange", “Animal Kingdom", “Shameless”, “Community” and “Full Frontal with Samantha Bee".

Erin obtained a BFA in Graphic Design and MFA in Computer Graphics at the Rochester Institute of Technology. After finishing her masters, she was hired as a designer by Digital Kitchen in Chicago. There, she rose from Designer to Creative Director, leading high-profile projects, including a main title sequence for "Ghost Whisperer", in which Erin received a Primetime Emmy nomination. Later that same year, Erin was hired by Superfad as Creative Director of their newly-formed New York office. There she met Austin Shaw. Since then, in addition to building her own studio, she has spoken at some of the world's most prestigious design and technology conferences and universities including OFFF, FITC, AIGA, Toronto International Film Festival, Motion Plus Design, SCAD, RIT, Motion, and F5.

Erin’s work has evolved and expanded. Stylistically, she’s become a seasoned, diverse live-action director. Her work is produced with the Phantom camera, which creates unique imagery ranging from high-speed to extreme macro perspective (Animal Kingdom), as well as using design, CG and VFX in tandum with live action to create a distinct, ownable look (Jeep: Halsey). All of Erin's previous work laid the groundwork for the piece she created for Apple; a modern-day mixed media approach to capturing a moment where she reveals all her ideas trapped inside an old journal. The piece was created for Apple’s Artists Series, highlighting the power of their new iMac Pro. Most recently, Erin wrapped a short film set to the song “In the Year 2525.” The film illustrates what happens to a world that stops embracing individuality and leans into conformism. It was created entirely in CG and Erin even had the song recreated by a female vocalist and remastered.

Perhaps Erin’s proudest creative pursuit in recent years is in her personal life. In November 2017, she earned her most rewarding (and exhausting) title, Mom of sweet baby girl, Rocket. From Erin: “Having Rocket has given me a fresh perspective on both my life and work. I'm realizing what it means to take the time to really soak in these moments; it’s like living your life at 90fps, the hugs and giggles and yes, even diapers."

For nearly 20 years, Austin has worked as a motion designer and educator. His portfolio of clients include Target, Ferrari, Fedex, McGraw Hill, Ralph Lauren and VH1 to name a few, but his greatest joy has been mentoring students and aiding them to achieve their creative goals.

He currently serves as Assistant Professor of Design at [Western Washington University][0]. Previously, he held court for a decade at the Savannah College of Art and Design as Professor of Motion Media and 3 years prior at the School of Visual Arts in New York City.

In his textbook [Design for Motion: Fundamentals and Techniques of Motion Design][1], Austin outlines essential frameworks of concept and design development for Motion Design through candid interviews with generations of Motion Designers.

Prior to teaching, he served as Creative Director, Designer, and Animator for companies Superfad, Digital Kitchen, Brand New School, and Curious Pictures.

Austin embraces combining traditional analog practices with contemporary digital media production to create work with a distinctive hybrid sensibility. He considers himself a generalist with strengths in illustration, photo-collage, typography, 2d animation, 3D animation, compositing, and creative editing.

He teaches a range of courses to both undergraduate and graduate students covering fundamental Motion Design principles and techniques, research, concept and ideation, and design development. His Motion Branding class covers the spectrum of logo animations, short-form projects for social media, and longer-form title sequences. Austin also teaches a Professional Development course that helps students refine their portfolios and demo reels, as well as explore creative cultures and industry practices.

During his undergrad days at New York University, he spent countless hours drawing figures on the New York City subway. Austin also holds a graduate degree in Communication Design from Pratt Institute where he was introduced to the wonderful worlds of Typography, Graphic Design and Motion Design. With an insatiable thirst for knowledge, Austin completed a second MFA in Interactive Design from the Savannah College of Art and Design.

Austin is a proud parent of two daughters who constantly keep him on his toes and remind him to stay curious.